Andros Taverna | Brand Identity

A fresh take on Greek cuisine inspired by region and roots.

HiFi collaborated with acclaimed Chefs Doug Psaltis, Hsing Chen, and Ballyhoo Hospitality of Chicago to craft the overall concept and brand identity of Andros Taverna, a contemporary Greek restaurant inspired by Chef Psaltis’ family heritage and NYC roots. Named one of Esquire's Best New Restaurants in America, Andros Taverna brings unexpected delight to traditional dishes that are naturally at the forefront of healthy eating and wellness.

Strategy; Positioning; Tone of Voice; Brand Identity; Art Direction; Signage & Wayfinding; Environmental Graphics; Packaging; Label Design; Menus; Apparel ; Collateral; Website; Social Media; Investor Deck
There are many Greek restaurants, (especially in Chicago) but few that offer high quality cuisine without pretentious attitude.
Mediterranean cooking is naturally healthy, with a focus on fresh fruits and vegetables and lean proteins.
With the surge of healthy eating awareness in the United States, Chef knew that a contemporary Greek restaurant would do well in Chicago’s Logan Square.
Esquire’s Best New Restaurants in America, 2021.
Michelin guide for Chicago Restaurants.
HiFi Team
Allison Rosenwinkel
Paul Demyanovich
Simi Mahtani
Felicia Neuhoff
Natalia Canella

Fabrication & Interiors - 555 International
Photography - Nathan Michael
Signage - Rightway Signs of Chicago