Studio News

Maxwells Trading: ‘Best New Restaurant of 2024’ According to Eater Magazine
Press Ash Cottrell Press Ash Cottrell

Maxwells Trading: ‘Best New Restaurant of 2024’ According to Eater Magazine

The Eater Awards provide Chicago with an annual opportunity to celebrate the restaurants and hospitality professionals who truly make an impact. These are the venues that blaze new trails, bring innovation, and enrich the city's dining fabric with color and texture—proving that a great restaurant requires more than just vibes.

With delicious food, thoughtful service, and Chicago's signature self-determination, these establishments embody what makes the local dining scene extraordinary.

Read More
How (good) Branding Drives Hospitality Revenue – Allison Rosenwinkel on the Joiners Podcast: Episode 115
Press Ash Cottrell Press Ash Cottrell

How (good) Branding Drives Hospitality Revenue – Allison Rosenwinkel on the Joiners Podcast: Episode 115

Allison Rosenwinkel is much more than a design consultant — she’s a brand therapist. Alongside her business partner and husband, Paul Demyanovich, she co-founded and currently serves as the managing director of HiFi Brands. Together, they provide comprehensive, full-range brand strategy and a suite of design and branding solutions for a wide variety of clients in the hospitality industry and beyond. Their approach helps craftspeople and business owners integrate their stories in powerful, emotionally-resonant ways. Allison joins us in the studio this week to discuss the importance of being understated, the benefits and pitfalls of trends, the psychological underpinnings of menu design, and so much more.

Read More