Pure Raw Juice | Brand Identity
An independent juice bar reinvents itself for future growth.
Pure Raw Juice is a healthy fast-casual restaurant chain serving superfood bowls, blended smoothies, and cold pressed juice in Baltimore, MD. In 2017, new ownership brought on HiFi Brands for a brand refresh, with an objective to grow the business, take on fast food chains, and fuel healthy lifestyles in Baltimore.
Since engagement, we have helped to scale the company from 2 to 10 locations, with a focus on maintaining brand consistency throughout, including: retail design, seasonal menu updates, new product launches, digital marketing, in-store promotions, and strategic partnerships. In collaboration with the brand team, we have launched a range of marketing initiatives geared towards increasing brand loyalty and rewards engagement, including a new loyalty app which has grown to have over 30K subscribers and counting.
Pure Raw Juice is now one of the top ten wholly owned juice bars in the US and one of the largest in the Mid-Atlantic. It and has earned its reputation of “Baltimore’s Best Juice Bar” by Baltimore Magazine year after year.
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Brand Identity
Brand Strategy & Positioning
Tone of Voice
Art Direction & Copywriting
Signage & Wayfinding
Environmental Graphics
Murals & Artwork Curation
Packaging Design
Menu Boards
In-Store Promotions
Uniforms & Apparel
Social Media
Digital Advertising
Consulting
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With the emergence of the wellness trend over the last decade, there have been several new wellness competitors in the fast-casual industry.
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The healthy eating, nutrition, & weight loss sector grew from $912 billion in 2019 to $946 billion in 2020. While fast food restaurants have included healthier menu items, there is a lack of health-food fast-casual concepts on the market.
Starting a wellness journey can be intimidating, with a lot of conflicting information. 80% of individuals believe the market is filled with conflicting data on what foods are healthy. (Source: Food Insights)
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Voted Best Juice Bar in Baltimore 2018; 2019; 2020; 2021; 2022; 2023 - Baltimore Magazine
Strategic brand assistance helped the company grow from two stores to ten in less than six years since engagement
One of the top ten wholly owned juice bars in the US and one of the largest in the Mid-Atlantic region
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HiFi Team
Allison Rosenwinkel
Paul Demyanovich
Simi Mahtani
Interior Design - Restaurant Design Co.Lifestyle Photography - Ian Johnston
Lifestyle Photography - Ian Jared Bell
Food Photography - Terragold Photo
Signage - East West Sign Group
Murals - Marshall Adams
“Since engaging with HiFi Brands, Pure Raw Juice has grown to be one of the largest wholly owned juice bars in the Mid-Atlantic.”
“HiFi has challenged us to think about our brand from a deeper perspective, while seamlessly weaving their expertise through our visions and goals to become a part of the fabric of this team and this brand. They are an incredible asset.”
— Richard Manson, Owner, Pure Raw Juice
